Job Requirements :

• Expertise in sourcing and creating relevant content to engage followers on Instagram & LinkedIn.
• Proficiency in developing and implementing social media marketing strategies to drive brand growth.
• Understanding of business goals and how social media can support them.
• Experience in managing online communities, fostering engagement and building brand loyalty.
• Ability to measure, analyze, and optimize social media performance metrics.
• Knowledge of creating and managing paid social media campaigns.
• Skill in collaborating with internal teams and external partners to align social media efforts with overall business objectives.
• Strong verbal and written communication skills for engaging with audiences and stakeholders.
• Innovative approach to content creation and campaign development.
• Proficiency in writing engaging and persuasive social media copy.
• Eagerness to try new approaches and strategies to enhance social media engagement.
• Basic Skills in capturing and editing photos and videos for social media content.

Required Skills :

• Develop and execute social media strategies on Instagram and LinkedIn to boost brand awareness and engagement.
• Create and curate engaging content, including images, videos, and copy that aligns with brand goals.
• Manage online communities, respond to comments, and foster interactions to build brand loyalty.
• Plan, execute, and manage social media campaigns, include paid ads, to drive results.
• Track, analyze and report on performance metrics using tools like Google Analytics to optimize strategies.
• Stay updated on social media trends and best practices to keep strategies innovative.
• Collaborate with marketing, design, and other teams to align social media efforts with business objectives.
• Develop and maintain a content calendar for consistent and timely posting.
• Ensure all content adheres to brand guidelines and maintains a consistent voice & style.
• Capture and edit photos and videos for visually appealing content

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